BL. Dirección internacional de la empresa

ISBN: 9788448608095
By confirming this purchase you gain access to this digital book for 1 year -a hard copy is not included- via Blinklearning's platform.

$602

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Didactic Units
  • Preliminares
  • Capítulo 1. El entorno global de los negocios
  • Capítulo 2. La naturaleza de la estrategia internacional
  • Capítulo 3. La decisión de entrada en los mercados internacionales
  • Capítulo 4. El proceso de internacionalización: de la empresa exportadora a la empresa multinacional
  • Capítulo 5. Estructura de la empresa internacional
  • Capítulo 6. La estrategia competitiva de la empresa internacional
  • Capítulo 7. La filial exterior de la empresa multinacional
  • Capítulo 8. La influencia de la cultura en los negocios internacionales
  • Capítulo 9. Los recursos humanos de la empresa internacional
  • Capítulo 10. El plan de internacionalización: puesta en marcha de la estrategia
  • Bibliografía
 
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